Branding is at the center of how a company tells its story and connects with its audience. It is the small pieces that make up what the audience remembers about a brand. My experience in marketing and design has shown me that strong branding is not just about visuals, but about creating consistency, clarity, and meaning across every interaction companies have with their audiences.
Portfolio Highlight – Windham Golf Course
Objective
Support the reopening of Windham Golf Course’s upgraded driving range by extending the existing brand into a refreshed, more modern customer experience.
My Role
Supported both the branding and launch strategy for the driving range opening. My role involved creating cohesive visual materials and contributing to a multi-channel campaign approach aimed at increasing awareness, building anticipation, and driving engagement.
What I Created
Developed branded signage, apparel, and supporting visual assets for the launch of the upgraded driving range, aligning the new experience with the course’s existing identity while reinforcing a more modern and engaging atmosphere for all generations.
Outcome
Supported a strong reopening launch marked by significant local interest, including a 500-attendee day, helping reinforce Windham Golf Course’s visibility and momentum around the upgraded driving range.
One example of this is my work with Windham Golf Course during the construction of its driving range. While the course already had foundational brand elements in place, I refined and expanded upon them to support this new addition to the property. My role focused on improving the visual presentation of the brand and completing the signage and branding identity for the driving range building.
For this project, I helped create a more cohesive and modern look by applying the existing brand in a clearer and more polished way across the new space.
This included developing signage, reinforcing typography and color consistency, and ensuring the driving range building felt connected to the overall identity of Windham Golf Course. Rather than creating a completely new brand, I strengthened what already existed and translated it into a functional, real-world branded environment.
This project reflects my ability to step into an established brand, recognize opportunities for improvement, and execute design solutions that feel intentional.
Portfolio Highlight – Integris Group
Objective
Support the Integris brand through cohesive design materials that strengthen communication, reinforce trust, and create consistency across print and digital touchpoints.
My Role
Design branded materials across multiple formats, helping translate the company’s identity into visuals that are clear, professional, and adaptable for different audiences and uses.
What I Created
Annual report visuals, brochures, email graphics, digital assets, and supporting collateral designed to maintain a consistent brand presence while making information more engaging and accessible.
Outcome
Helped strengthen brand consistency across a variety of marketing and communication materials, supporting a polished and professional visual presence in a highly specialized industry.
My work with Integris Group reflects my ability to apply branding across a wide range of formats while maintaining consistency, clarity, and professionalism. I have contributed to branded materials including annual report visuals, brochures, email campaigns, digital assets, and other collateral that support both the company’s identity and its broader communication goals. Because Integris operates in a highly professional, healthcare-focused space, my design approach centers on creating work that feels trustworthy, polished, and strategically aligned across channels.
For the annual report, I focused on creating a cohesive visual design that made complex information feel clear, engaging, and aligned with the brand. Through layout, typography, imagery, and supporting design elements, I delivered a polished final piece that balanced professionalism with strong visual communication.